In France, Jean Labadie’s Bac Films is preparing to roll out a big-screen nature documentary about bird migration.

Traveling Birds was produced for 150 million francs (about $20 million) and will open on 400 prints on December 12.

The chosen date places the film squarely between two blockbuster releases: Harry Potter and The Lord of the Rings.

Bac has budgeted roughly $1.6 million for prints and advertising — reportedly the largest promotional push ever mounted for a French documentary.

The gamble rests partly on pedigree: producer Jacques Perrin’s earlier holiday titles performed strongly, with Himalaya drawing about 2.6 million admissions and Microcosmos around 3.4 million.

Labadie says Bac has intentionally built a reputation for Perrin-produced holiday releases and plans to maintain that seasonal slot rather than back down.

He prefers a December bow to a January clash with Asterix and Obelix: Mission Cleopatra.

Labadie also argues that Potter’s huge family audiences could be an asset, since trailers shown before those screenings will give Traveling Birds extra visibility.

Ultimately, the campaign is a calculated risk — one that will show whether viewers will carve out time for a lavish nature film amid the holiday blockbusters.

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