McAfee Data Loss Prevention: Protecting Sensitive Data

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Despite its core focus on malware detection and removal, McAfee is venturing into the realm of digital rights management through strategic partnerships, recognizing the importance of asset identification in today's enterprise security landscape.

This morning, McAfee announced a collaboration with Adobe to distribute Data Loss Prevention (DLP) technology, a suite designed to safeguard sensitive data from theft and misuse—an increasingly critical concern for organizations.

DLP leverages McAfee's existing technological foundation, including patents for fingerprinting data files, which enable detection of infected or tampered files even within encrypted or compressed formats.

A key feature of McAfee’s DLP solution is its ability to prevent data leaks without disrupting normal business operations, even when data undergoes modifications, copying, or encryption.

Adobe aims to incorporate such technology into its LiveCycle ES platform, which manages policy-based document protection, enhancing its enterprise DRM capabilities.

Partnerships like these allow McAfee to expand its market reach, offering its security solutions across more channels and customer segments—ranging from large enterprises to individual consumers.

This strategic move is evident in Adobe’s recent rollout of its Flash Access DRM system for enterprise streaming, where fingerprinting encrypted files could play a vital role.

Additionally, users downloading Adobe products such as Flash Player or Reader now encounter offers for free McAfee security scans, further integrating McAfee’s presence into everyday digital activities.

Overall, this alliance underscores a broader trend: security companies like McAfee are increasingly aligning with DRM providers to deliver comprehensive protection solutions, blending malware defense with data rights management.

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