A lively CES panel spent a session tearing into how digital-rights management is being applied to music, movies and other content, and Apple found itself squarely in the crosshairs.

Panelists treated Apple’s recent move to remove most DRM from iTunes purchases as only a part of a larger story rather than the full resolution of the problem.

Industry veteran Ted Cohen argued the labels and Apple reached a pragmatic deal driven as much by pricing pressures and artist interests as by consumer outrage over restrictions.

Others pointed out that DRM’s stated purpose—preventing piracy—has rarely been the whole truth.

Fred von Lohmann said Apple’s DRM choices reflected strategic business goals: protections used less to stop copying than to lock users into Apple’s ecosystem and limit rivals.

He highlighted code that binds new iPods to iTunes and the push for licensed authentication chips in third-party accessories as examples of DRM serving anti‑competitive ends.

Panelists also recalled past talks about making Apple’s FairPlay system interoperable, and noted regulatory scrutiny—such as requests from Norwegian authorities—made the timing of Apple’s policy change politically charged.

The conversation shifted from music to movies, where agreement broke down quickly and debate became sharper.

Representatives from Sony Pictures and Motorola argued DRM can be an effective barrier to mass piracy, saying wider availability of circumvention tools would likely increase illicit copying.

Von Lohmann and others disagreed, maintaining that DRM backed by laws like the DMCA often functions to stifle disruptive technologies and preserve incumbent advantage more than to stop determined infringers.

The exchange turned intense when panelists accused one another of contradicting positions about how readily consumers would rip DVDs if circumvention software were legal and easily found.

Mitch Singer of Sony warned that loosening the rules in the name of disruption could unfairly damage established businesses, while proponents of more open approaches argued competition and consumer choice should come first.

What began as a broadly consensual critique of music DRM ended as a contentious debate over movies, highlighting that the technical, legal and commercial stakes around DRM remain unsettled.

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