How QR Codes Are Used in Marketing (Beyond Just Scanning a Website)

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2026-01-15 13:28:09

QR codes are often treated as simple shortcuts to a homepage. But in marketing, their real value goes much deeper. When used strategically, QR codes help bridge offline and online channels, reduce friction, and guide people toward clear actions. The key is not having a QR code — it’s using it with intent. Why Marketers Use QR Codes QR codes solve a common marketing problem:...

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