The Modern B2B Buyer Revolution: What Every Marketer Must Know

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2025-10-06 10:24:11

The B2B buying landscape has undergone a seismic shift. Gone are the days when sales reps controlled the narrative and buyers relied solely on vendor information. Today's B2B buyers are more informed, independent, and digitally savvy than ever before. They're conducting extensive research, consuming content across multiple channels, and making purchase decisions long before they ever speak with...

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